Does the elevator advertising machine have characteristics? What are the characteristics?
The elevator advertising machine is mainly a screen terminal display device that publishes advertisements and information through the LCD terminal in the elevator or at the elevator entrance. The use of elevator advertising machine needs the support of multimedia playback system. The multimedia playback system adopts intelligent management module on the player side to realize remote management and control of the player, and implements a complete network protocol and remote management and control functions on the server side. As a new media playback device, does the elevator advertising machine have any characteristics? What are the characteristics?
The multimedia advertising machine information release system is prepared and constructed by enterprises and merchants. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention" resources, which is easy for the public to accept. Aiming at this point, the popularization of LCD advertising machine is completely a kind of business that can be profitable and has the nature of social welfare.
The huge number of mobile people is a great advantage of the audience of elevator advertising machines. This feature makes elevator advertising machines have a broad living space, and Huanbi is worried about being squeezed by traditional TV. The traditional TV audience is a relatively "static" group fixed in a certain place, and the peak period of such audience is mainly concentrated in the evening. During the daytime, urban people are busy with work and do not have much time to sit and watch TV. The traditional TV audience is "narrowed", mainly the old and young viewers at home. On the contrary, the huge number of mobile people has "widened" the audience of the elevator advertising machine system.
Monopolistic communication and passive reception are defects in the field of communication. Therefore, interactive communication began to develop. However, we have developed miraculously. After interactive communication has developed to a certain level, the special media communication of advertising machines in elevators , "passive reception" has become a big advantage. Elevator advertising machines mainly exist in elevators, and the audience does not have the function of randomly changing programs. It is sexual and compulsive, making "monopoly" a big advantage.
