At present, all kinds of advertisements are spread in elevator advertisements, and advertisements that penetrate into building elevators have gradually become a relatively common phenomenon. Will people pay attention to the wall-mounted advertising machines arranged in and around elevators?
Building elevator advertising is the most important basic form of advertising media for customers to implement integrated advertising strategies to achieve terminal sales. It is a window into the people's life and easy to enter the people's field of vision. Electronic periodicals and magazines are an important portal for the community consumption journey; the 30-day elevator advertisement release period constitutes a stable, concentrated and long-term advertising information flow time and space. Therefore, If the elevator advertisement is beautifully made and has a strong decorative nature, people will not feel rejected after reading it many times. Communication experts believe that elevator advertisements mainly convey some pieces of information when people are waiting for the elevator, and the value of information and the amount of communication have certain limitations.
a. No choice: traditional TV has only a hundred different channels, outdoor advertising is also overwhelming, there is only one advertising platform in the elevator, there is no choice, advertising inevitably enters people's field of vision.
b For a variety of consumer groups, the advertising reach rate is high, and the effect is good.
c A good environment, the brand is easier to remember (the elevator environment is quiet, the space is small, the distance is close, the picture is exquisite, close contact, and good communication).
d Advertising costs are low, and the target audience is wide (every business office worker, foreign office worker, consumer in each building, hundreds of people go up and down the elevator every day).
e During the elevator ride, the audience's vision will naturally focus on the advertising content. Change from passive to active in traditional advertising.
f Point-to-point advertising can better obtain the corresponding audience customers, make advertisers' media investments more accurate, and avoid media budgets being wasted among a large number of ineffective people.
g The media coverage is large, and it effectively provides a strong propaganda platform for businesses.
h There are many times of getting on and off the elevator every day, and many advertisements are read.
i The advertisement in the elevator is not affected by factors such as season, climate, time, etc., to ensure good advertising benefits.
g Psychological compulsion: The elevator is a temporary stagnant space, and people are waiting irritably. The wonderful advertisements can easily catch the attention of the audience.
k Visual mandatory: The wall-mounted advertising machine is installed in the elevator, facing the audience at zero distance in a limited space, forming a mandatory viewing effect.
Elevator going up and down is a monotonous and boring thing for most people. Usually when people are waiting for the elevator or the elevator to go up and down, it is also the most boring time. There is a strong and subconscious visual demand. The advertisements appearing on the wall-mounted advertising machine The appearance of the picture naturally becomes the center of vision. The spread effect is good.
